Explore Autodromo

Autodromo takes its cues from the dashboard rather than the pit-lane sponsor board. Industrial designer Bradley Price founded the brand in 2011, translating his enthusiasm for cars into watches with the graphic clarity of instruments: fine markings, deliberate color accents, and dials that leave room to breathe. The automotive references run deeper than a racing stripe; they shape the proportions, typography, and way each watch presents information.

The Prototipo is central to that story. Its rounded chronograph case and contrasting registers recall the racing watches and prototype sports cars of the late 1960s and early 1970s. A meca-quartz movement pairs quartz timekeeping with a mechanically actuated chronograph, giving the pushers a tactile character that suits the design.

The Group B takes a different road, drawing on the experimental rally machinery of the 1980s. Its titanium-and-stainless-steel case construction, automatic movement, and sharply organized dial bring a more technical mood. Where the Prototipo feels rounded and period-correct, the Group B favors exposed geometry and lean, instrument-like restraint.