[WTS] Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.

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Thumbnail [WTS] Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co. 5

Model:	Heuer	Last Scraped:	June 29, 2024, 6:47 p.m.
Username:	keepiece	Location:	Unknown
Email:	Unknown	Feedback:	No Reviews Found

Heuer had a lengthy history as a private-label maker of watches for other companies, this piece being made for Sears. It doesn't have Sears written on the dial, instead, it features 'Tradition'. This was a brand that Heuer made specifically for Sears to sell. This particular piece also has to 'Stellaris' stamped above 6 o'clock which was a Sears in-house brand. Brand: Tradition Reference: 7723 Movement: Valjoux 7730 - Signed "SEARS, ROEBUCK, AND Co." Case: Stainless steel Size: 36mm Year: 1960s Strap: Leather Box/papers: No Los Angeles $2,999 plus shipping or best offer CONDITION & SERVICING -The beautiful matte dial is in excellent condition. -The unpolished case is in very good condition not showing any notable damage. -Serial and reference numbers are both visible. -Hands and markers are in good condition, both showing matching lume patina. -Service history is unknown. TIMESTAMP: [https://imgur.com/a/hTbE78c](https://imgur.com/a/hTbE78c)

First Posted:	2 months ago	# of Reposts:	2
Starting Price:	$2,999	Price Change:	same price

Hide Reposts (1)

First Posted	2 months ago	FS: Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.		$2,999
Repost	2 months ago	[WTS] Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.		$2,999

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	Established:	1860
	Website:	https://www.tagheuer.com/en-us
	Country of Origin:	Switzerland

TAG Heuer S.A. (English pronunciation: /ˌtæɡ ˈhɔɪ.ər/ tag hoy-ər) is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name.

TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985 TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999 French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.

The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.

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