Price $4600 shipped Case & Strap Two-part die-cast 316L steel case cylindrical sapphire glass box Diameter: 40.0 mm Height without sapphire crystal: 9.3 mm; Height with sapphire crystal: 11.0 mm Solid case back Valve-shaped crown Water-resistant to 3 ATM (30m) Dial Textured matte black dial base 468 applied cylindrical markers with hand-painted Super-LumiNova on the tips Hour and minute hands with Super-LumiNova outlines White central seconds hand with Super-LumiNova Movement La Joux-Perret G101 automatic movement Diameter: 26mm Height: 4.45 mm Frequency: 4Hz / 28’800vph 24 jewels Uni-directional unsigned winding rotor Power reserve: approximately 68 hours A work of transhumanism. Lo-fi yet three-dimensional. Is it one of those pin art boards from the 80s? A graphical representation of a ripple? A miniature cityscape? The dial is actually a 3D reconstruction of an intentionally pixelated image rendered by Adobe Illustrator. If you squint your eyes, you can clearly make out 12 “maxi” hour markers, with batons for the cardinal hours and circles for the others. Set with 468 individually hand-applied cylindrical hour markers (is that a world record?), which come in six different diameters and heights. Each of these cylinders is sandblasted, then filled with white Super-LumiNova (also by hand) that glows with a blue emission. With so many elements on the dial, ensuring easy readability was factored into the equation very early on in the genesis of Projekt-01. Almost like an optical illusion, the oblong-shaped hour and minute hands are black with Super-LumiNova outlines, seemingly floating above the dial. And while there is no visible branding on the dial, there is a little signature of sorts. The second hand features an open triangle counterweight, as if it were a single strip of metal that was bent into form. There’s beauty in rawness and imperfection. And that’s precisely what we wanted to convey through Projekt-01, starting with the case. Without trying hard to be outlandish for edginess’ sake, the case is literally crafted like no other watch out there. Forged from 316L stainless steel, the case is not made using typical milling and machining processes at all, though the process is in fact industrial and rather old-school: die casting steel. Why? Well, because they said it couldn’t be done. And because the desired result was one where the case would boast practically no finishing or embellishment, and instead feature a uniform, industrial heavy duty steel tool-like appearance with a specific texture that can only be produced when injecting molten steel into a cast form. It’s neither matte nor frosty, but somewhere in between. And as rough as it looks, it’s unexpectedly soft to the touch. Because of the die-casting process, the edges and angles are slightly rounded off, while the steel has a surface that is neither entirely matte nor sparkly. It’s simply die-cast steel in all its industrial glory – and quite the antithesis to the neatly polished and delicately satin-brushed finishes you’d find in just about every other watch.