Heuer had a lengthy history as a private-label maker of watches for other companies, this piece being made for Sears. It doesn't have Sears written on the dial, instead, it features 'Tradition'. This was a brand that Heuer made specifically for Sears to sell. This particular piece also has to 'Stellaris' stamped above 6 o'clock which was a Sears in-house brand. Brand: Tradition Reference: 7723 Movement: Valjoux 7730 - Signed "SEARS, ROEBUCK, AND Co." Case: Stainless steel Size: 36mm Year: 1960s Strap: Leather Box/papers: No Los Angeles $2,399 plus shipping CA residents may be subject to tax CONDITION & SERVICING \-The beautiful matte dial is in excellent condition. \-The unpolished case is in very good condition not showing any notable damage. \-Serial and reference numbers are both visible.  \-Hands and markers are in good condition, both showing matching lume patina.  \-Service history is unknown. TIMESTAMP [https://imgur.com/a/qITn2LK](https://imgur.com/a/qITn2LK)