[Timestamp](https://postimg.cc/yDxRyMHD) Hey Watchexchange! Today I am offering a stunning **West End Sowar** from the **1970s**. This isn't just a vintage watch; it's a piece of Swiss military history with a dial color that is incredibly high-in-demand right now. ⏱️ **The History of an Underrated Swiss Icon** West End Watch Co. is one of the most fascinating "hidden gems" of the Swiss 🇨🇭 watch world. Founded in **1886**, the brand became legendary for its durability. * **The Name:** "Sowar" translates to "warrior" or "cavalryman" in Urdu and Persian, a name chosen because the brand was the primary supplier to the British Indian Army and soldiers across the Middle East for decades. * **Innovation:** They were among the first to adopt **Incabloc shock protection** and were famously worn by Lawrence of Arabia. * **Status:** While sometimes overlooked in the West, they are revered in Asia and the Middle East as the ultimate "workhorse" Swiss watch. # The dial is a beautiful, warm **salmon pink** that changes personality depending on the light. It features a unique "Explorer-style" layout with **lumed triangular indices at 3, 9, and 12**. The **lume stick hands** and a **popping red second hand** provide a great contrast. *Note: The lume glows briefly, as expected for its age.* A standout feature is the **vintage plexiglass**, which features a **unique magnifier** specifically shaped to match the distinct day-date window at 6 o'clock. This specific model features a **rare Arabic-only day and date wheel**, adding to its authentic Middle Eastern military heritage. The case is truly special, featuring **elongated, curved lugs** that give the watch a much larger presence on the wrist. While it looks incredible on its **original sleek H-link bracelet**, this is a "strap monster" that looks like a high-end luxury piece when paired with a leather strap. 🔹 **Key Dimensions** * **Case Diameter:** 34.5mm (wears closer to 36mm due to lug design) * **Lug-to-Lug:** 40mm * **Lug Width:** 18mm * **Thickness:** 11mm 💵 **Price: $220 shipped!** 📦 **Payment: PayPal F&F** or G&S (**+4.5% fee by buyer**) or **bank wire (US banks accepted)** 📩 **DM me for more pics or a custom timestamp.** If you want a Swiss-made vintage watch with a unique crystal and the highly desirable salmon dial, the **Salmon Warrior** is it. Follow my [**Instagram**](https://www.instagram.com/everistwatches/) and **Reddit profile** for more **vintage drops**.