Vintage Heuer Autavia "viceroy" ref. 11630 chronograph. Maker: Heuer Model: Autavia Reference: 11630 Year: 1970s Case No: 313365 Material: Stainless steel Dimensions: 42mm diameter; 15mm thickness Case: Schmitz Crystal: Sapphire crystal Bezel: bi-directional, ratcheting Tachymeter Lume: Yes, tritium Caliber: Automatic Chronograph Movement Heuer Caliber 12 Bracelet/Strap: Stainless steel (Not original bracelet. Lug Width: 20mm Box/Papers: No Last service: July 2023 $3,800 Call/ text (619)961-7234 [email protected] In May of 1972, Heuer produced a series of Autavia chronographs that were offered by the Brown & Willaimson Tobacco Company as a promotion for Viceroy cigarettes. Customers could send proofs of purchase for a carton of Viceroy cigarettes (10 packs) and receive an Autavia chronograph (Reference 1163) for $88. The “Viceroy” Autavia was such a success, in fact, that the manufacturer decided to keep the model in production under the reference 11630 even after the partnership ended. Towards the end of 1972, Heuer started using larger cases, changing the reference from 1163V to 11630 (the one listed). The major difference between the two references, aside from case size, is the use of a mineral crystal on the 11630 and a plastic crystal on the 1163V. The promotion ended in December of 1972, with Heuer selling around 5000 Viceroy Autavias in the seven month period.